Meet Ragga lox
Founder & CEO
Recording artist, Performer
Reggae recording artist, Ragga Lox is a real expression of lyrical talent. His smooth flow, and confident delivery of songs over original roots rhythms, on his new album "Steppa Inna Babylon", his third, makes him a true nowadays ambassador of Reggae. His voice compliments tracks in a style resembling none; however so professional. On stage, Ragga Lox interacts with the audience, while using his well-organized lyrics, and melodic flow to win fans over. He has shared the stage with many reggae greats, including Luciano, Mikey General, Buju Banton, Beenie Man, Junior Gong, Gregory Isaacs and Bob Andy to name a few.
Rohan "Ragga Lox" Robinson was born on August 13, in Mandeville, Manchester, Jamaica. He grew up in the community of Georges Valley, a small district on the outskirts of Mandeville. Rohan recalls his first live performance as one he'll never forget. It was 1987 while attending Decarteret College High School.
In 1993 Ragga Lex, as he was then known, started recording for Rhythm One Records. His debut release came in 1995; with three tracks on a compilation CD entitled “Rhythm One Riddims”; his single “Ghetto Youths” was a favorite. The album also featured Wayne "Sling Ting" Smith, Yankee B and Devon Clarke. While at Rhythm One Studios, musician and engineer Tarriii suggested Ragga become a member of a band, so he could get the experience of performing live and having voice control. The opportunity presented itself almost instantly, as Ragga became one of the founding members of the band, U.N.I, and performed in and around the northeastern section of the United States. It was the experience of working with the band that made Ragga decided it was music all the way.
Ragga Lex parted with Rhythm One in 1996, but continued performing with the band for another year, before leaving to pursue his solo career. Ragga began recording for his own label, Rtist4Rtist, Ent. ”Bright Lights Big City, and Chocolates and Roses” were the first releases. Chocolates and Roses was a instant success, and received a considerable amount of airplay in and around the New York Tri-State Area, before spreading out to other markets. Ragga Lex was now ready to finish his album, but found this to be a very expensive task; so in 1998 he linked with Richie Roots of Blackmind Records. His debut album “Mr. Lexinstein" was completed in 1999, and featured Chocolates and Roses, Bright Lights Big City and more. The album was release in 2000 with underground market the main target; however, the album got to the shores of Jamaica, and Balfour Henry of the Jamaica Sunday Gleaner wrote of how he was "Delighted on hearing its lyrical tirade against all forms of injustice", but also highlighted the fact that the album "Has the hallmarks of a relatively poor, inexperienced producer, trying to make the best of his ambition." Another beautiful article was published in the Jamaica Observer, but featured the picture of popular dancehall deejay, "Lexxus" instead, who was at the time using "Mr. Lexx" as a shortened version of his recording name. Ragga then decided to go back to the drawing board.
First, Ragga changed the "Lex " to "Lox”, which he thought was more practical as Rastafari had now became his way of life. He also made a promise to himself, that future productions have to be industry standard. Ragga Lox instantly began marketing and promoting the new name and the image, by being a radio personality, co-hosting Culture Jam Radio, with Bobby Channel One, and Reggae Jam Radio with Dave Judah, 93.5 FM, New York. Blackmind Records re-released the album under the new name "LIFE”, however, still not comfortable with the direction the the company was going, Ragga parted with Blackmind Records in October 2004 to complete what he started years earlier, his own record company, Rtist4Rtist Ent. / Roha Records. The Album is also no longer available.
Rtist4Rtist Ent. handles the productions, bookings, marketing, promotions etc, for Ragga Lox. To date, the company has released three albums: The first, "Music is My Life, Ragga Lox Tenth Anniversary Collection”, released in 2005. This disc features a collection of songs recorded for various producers, and also has guest appearances from Ken Serious, Lee Kelly, Jango Thriller and Natty Remo. The second album, "Steppa Inna Babylon”, released in 2010, climbed to the number 2 position on the New York Reggae Album Chart and the single, On Di Corner, went to the number 1 spot on the Singles Chart. The album mostly produced by Fabian "Goldy" Francis, for Undeniable Records in Jamaica, also features productions from New Creation Records in Atlanta and Jungle Productions in Ethiopia. This eleven track disc has Ragga Lox collaborating with Richie Spice, Lutan Fyah, Mikey General and Ethiopian singer Jah Lude. The third Album entitled Black Christ, is only available digitally. Like the first album, this is a collection of songs for various producers. Some of these songs were never release, while some were but never got promoted. This album also has some big rhythms, like the Rising Riddim produce by Shacks records, which features the likes of Chronixx, Luciano, Capleton and more, and the Steamaz Riddim produce by Biggy of Big One Music, that features, Jessie Royal Jah9 and More. Ragga Lox has also promoted various shows, both in Jamaica and in the US, including, but not limited to the Annual “Red Gold & Green Affair” held in conjunction with Living Truth Reggae. Through various agents and affiliates, Ragga Lox has performed on numerous shows, including Irie Jamboree in NYC; Reggae in The Valley, in Jamaica, One Love Africa, in Addis Ababa Ethiopia; and other shows in Shashemene ET, Kenya, Canada, Trinidad and all over the US, even headlining his own tour in Northern California, where he performed at famous venues such as Ashkenaz in Berkeley, and Moe’s Alley in Santa Cruz. Ragga Lox has also share the same stage with reggae greats such as Luciano, Gregory Isaacs, Bob Andy, Junior Gong, Mykal Rose, Sizzla, Buju Banton, Beenie Man, Bounty Killa and more. Inspiration comes from Bob Marley, Jimmy Cliff, Dennis Brown, Charlie Chaplin, Professor Nuts to name a few.
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