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Reggae recording artist, Ragga Lox is a real expression of lyrical talent. His smooth flow, and confident delivery of songs over original roots rhythms, on his new album "Steppa Inna Babylon", his third, makes him a true nowadays ambassador of Reggae. His voice compliments tracks in a style resembling none; however so professional, one wonders why this artist is not yet internationally known. On stage, Ragga Lox interacts with the audience, while using his well-organized lyrics, and melodic voice to win fans over. He has shared the stage with many reggae greats, including Luciano, Mikey General, Buju Banton, Beenie Man, Junior Gong, Gregory Isaacs and Bob Andy to name a few.
Rohan "Ragga Lox" Robinson was born on August 13, in Mandeville, Manchester, Jamaica. He grew up in the community of Georges Valley, a small district on the outskirts of Mandeville. Rohan recalls his first live performance as one he'll never forget. It was 1987 while attending Decarteret College High School.
In 1993 Ragga Lex, as he was then known, started recording for Rhythm One Records. His debut release came in 1995; with three tracks on a compilation CD entitled “Rhythm One Riddims”; his single “Ghetto Youths” was a favorite. The album also featured Wayne "Sling Ting" Smith, Yankee B and Devon Clarke. While at Rhythm One Studios, musician and engineer Tarriii suggested Ragga become a member of a band, so he could get the experience of performing live and having voice control. The opportunity presented itself almost instantly, as Ragga became one of the founding members of the band, U.N.I, and performed in and around the northeastern section of the United States. It was the experience of working with the band that made Ragga decided it was music all the way.
Ragga Lex parted with Rhythm One in 1996, but continued performing with the band for another year, before leaving to pursue his solo career, recording his own productions, "Bright Lights Big City, and Chocolates and Roses”. Chocolates and Roses was an instant success, and received a considerable amount of airplay in and around the New York Tri-State Area, before spreading out to other markets. Ragga Lex was now ready to finish his album, but found this to be a very expensive task; so in 1998 he linked with Richie Roots of Blackmind Records. His debut album “Mr. Lexinstein" was completed in 1999, and featured Chocolates and Roses, Bright Lights Big City and more. The album was release in 2000 with underground market the main target; however the album got to the shores of Jamaica, and Balfour Henry of the Jamaica Sunday Gleaner wrote of how he was "Delighted on hearing its lyrical tirade against all forms of injustice", but also highlighted the fact that the album "Has the hallmarks of a relatively poor, inexperienced producer, trying to make the best of his ambition." Another beautiful article was published in the Jamaica Observer, but featured the picture of popular dancehall deejay, "Lexxus" instead, who was at the time using "Mr. Lexx" as a shortened version of his recording name. Ragga then decided to go back to the drawing board.
First, Ragga changed the "Lex " to "Lox”, which he thought was more practical as Rastafari had now became his way of life. He also made a promise to himself, that future productions have to be industry standard. Ragga Lox instantly began marketing and promoting the new name and the image, by being a radio personality, co-hosting Culture Jam Radio, with Bobby Channel One, and Reggae Jam Radio with Dave Judah, 93.5 FM, New York. Blackmind Records re-released the album under the new name "LIFE". However, in October 2004, Ragga Lox left the company to complete what he started years earlier, his own record company, Rtist4Rtist Ent./ Roha Records.
Rtist4Rtist Ent. handles the productions, bookings, marketing, promotions etc, for Ragga Lox. To date, the company has released two albums: The first, "Music is My Life, Ragga Lox Tenth Anniversary Collection”, released in 2005. This disc features a collection of songs recorded for various producers, and also has guest appearances from Ken Serious, Lee Kelly, Jango Thriller and Natty Remo. The second album, "Steppa Inna Babylon”, released in 2010, climbed to the number 2 position on the New York Reggae Album Chart and the single, On Di Corner, went to the number 1 spot on the Singles Chart. The album mostly produced by Fabian "Goldy" Francis, for Undeniable Records in Jamaica, also features productions from New Creation Records in Atlanta and Jungle Productions in Ethiopia. This eleven track disc has Ragga Lox collaborating with Richie Spice, Lutan Fyah, Mikey General and Ethiopian singer Jah Lude. Rtist4Rtist Ent. has also promoted various shows, both in Jamaica and in the US, including the Annual Red Gold & Green Affair, held in conjunction with Living Truth Reggae. Rtist4Rtist Ent.